It is a great book, Norman Vincent Peal’s defining writing that has stood the test of time. I remember when my dad gave me a copy and told me I should read it. I did and it definitely has influenced my life.
But I have found that positive thinking is a double edged sword. After you have repeated to yourself that you will sell 25 cup cakes every day for enough time, it seems that whenever you hear those words, all you can think is that you have only managed to ever sell 15 cupcakes on your best day. And there is a reason that such a feeling happens.
Your conscious mind repeats and repeats that you will sell the 25 cup cakes each day, but your subconscious mind knows that you only sell a fraction of that. It can’t be fooled by constantly repeating that you have done it and that you are doing it each day. No matter how hard you try, your subconscious can’t be fooled. It remembers everything and never forgets. Your conscious mind on the other hand doesn’t remember everything and it does forget. So in this battle of wills, your conscious mind doesn’t stand a chance.
There are ways to change your life, to help you sell more cupcakes and in actual fact, they are a lot easier than using all your energy to “keep thinking positivley” all the time. Bruce Lipton, author of Biology of Belief, states that 95% of the time people operate at a subconscious level. For example, when driving to the grocery store you usually don’t think about every stop and turn along the way. It is at the subconscious level that our past experiences live and influence our current way of living. The subconscious is so powerful that it can make the difference between success and failure, or health and illness.
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